Our workEvery ad starts with a customer, a problem and a hook.
Here is what we make, and why each one should work. Tap a niche to filter.
RoofingThe storm already did the damage
- Customer
- Homeowners after a hail or wind storm
- Hook
- Close up of a cracked shingle after last night's storm
- Why it works
- Ties the ad to a real, timely event, so it feels urgent rather than salesy.
HVACDon't sweat the next heatwave
- Customer
- Families with an ageing AC unit
- Hook
- A kid fanning themselves in front of a dead AC unit
- Why it works
- Shows the pain in the first second, then the fix in one clean cut.
PlumbingIt always happens at 2am
- Customer
- Homeowners facing an emergency leak
- Hook
- Water dripping through a ceiling light at night
- Why it works
- Leads with empathy, then a clear 24/7 promise that makes calling easy.
CleaningGet your weekends back
- Customer
- Busy working parents
- Hook
- A parent cleaning on Saturday while the kids play outside
- Why it works
- Sells time, not cleaning, which is the real reason this buyer pays.
SolarYour bill just doubled
- Customer
- Homeowners with rising energy bills
- Hook
- A shocking electricity bill landing on the kitchen table
- Why it works
- Opens on a pain every homeowner has felt, then shows savings in under 10 seconds.
LandscapingBe the best yard on the street
- Customer
- Homeowners who care what neighbours think
- Hook
- The neighbour's perfect lawn next to a patchy one
- Why it works
- Social comparison moves this buyer more than price does.